Brooklyn Brewery
Commercial + Digital Collages, 2020
AD: Alec Klienfeld, CD: David Green
Concept: Open Possibilities
When you open a Special Effects IPA, you get all of the flavor of a premium IPA, without the pesky buzz to slow you down. To show people just how that feels, we created a visual collage of endless possibilities and brought it to life through a global 360 campaign. And since our launch was at the height of the global pandemic, we did it all without a shoot.
Process
Write up.
