Splash Brand System
Splash, a term commonly used in comics and graphic novels. The purpose of a splash page is to capture the reader's attention, and can be used to establish time, place and mood which gives special attention to particular events.
Style Guide
We use a modular system to build content within a stable grid system that allows us to build a wide variety of block layouts with ease, consistency, and creativity.
Our visual concept builds off of Splash’s roots (comic books) to tell a story through sequential story-driven visuals that bring the message to life in a variety of ways within our modular system. This ensures we’re all building within the same framework.
Web Block System
We use Figma to track, maintain and references our website blocks to keep consistent across our brand. When we want to change or add a block style, it’s made in Figma using the same grid and style library for ease and consistency across the website.