WildAid : #JointheHerd Campaign

#JointheHerd campaign to bring awareness to elephant poaching.

Designed a widget that users could engage with WildAid in their effort to end elephant poaching. We built multiple pages and experiences in the campaign and was endorsed by celebrities and trended on Instragram.

Campaign won 2 silvers at Cannes shared with Grey (agency) in their execution of other elements of the campaign.